I used to believe that being perfectly ‘polished’ was the key to creating effective content, but I discovered something profound when I stopped trying so hard. My connections with my audience got way deeper when I realized the incredible truth that Your Authenticity is Your Superpower. It’s about removing the barriers and allowing the real you to shine through.
Prefer to watch? I’ve put my video below or if you’re a reader simply continue reading the post.
Why People Prefer the Human Over the Polished
You should always try to take the barrier of needing to “get ready” out of your creative process. This allows you to go from a new idea to finished content in the shortest amount of time possible. When you work this way, the idea remains incredibly fresh, potent, and super authentic. It doesn’t matter what you’re marketing, promoting, or sharing; if you connect to the human in your audience, you will always get a bigger and more meaningful reaction from them than if you try to be super polished.
People will prefer the human most of the time.
This principle is especially true for the kind of work many of us are doing, which involves connecting with people on a deeply personal level. We are calling people into a state of authenticity, vulnerability, and genuine connection. Therefore, our approach must mirror that invitation. This might be different if you were just selling random products people don’t need, but our work is different.
Embrace Vulnerability Because Your Authenticity is Your Superpower
When we are doing work that calls people into true connection, the only people we can actually serve are those who are ready to connect at that deeper level. This means we have to be open and create that vulnerability in how people see us. It’s this openness that allows them to feel safe enough to make that real connection with us. If you are seeking a community centered on this kind of deep work, you can explore the resources available when you create an account with our Etayowa Community and check out the “Start Here” section.
Capture the Idea When It’s Most Potent
A perfect example of this is making content when you’re tired. A lot of people will tell you to create content first thing in the morning when you’re fresh and energized. While that can be great advice, it’s not the only way. Sometimes, the most powerful ideas strike at the end of the day when you’re exhausted.
You might have an idea and think, “I’ll get to that in the morning when I have more energy, when I can be more presentable.” No, make it right then. Create the content even if you’re in a messy hoodie, your hair’s a mess, and you’re just laying in bed or on the couch. That’s when the real you comes through.
The key is to act in the moment when the thought appears. Capture it right then because that is when your message is at its most raw and authentic. Don’t wait for the perfect moment, because the perfect moment is when the inspiration hits.
