Are you looking for the one thing that can propel your business forward? Discover how this one word will catapult your business growth, connecting you with ideal clients and helping you scale your marketing. It’s a simple shift that I discovered when I stopped identifying with ‘my struggle’ and started defining ‘my choice’, and it completely changed how I run my business and my life. This power move will shift you into the leader you need to become for your conscious, purposeful business and connect you more deeply to the purpose your soul is here to create.
Prefer to watch? I’ve put my video below or if you’re a reader simply continue reading the post.
An Introduction for Conscious Entrepreneurs
If you haven’t seen me before, my name’s Aaron. I work with conscious entrepreneurs, healers, lightworkers, and coaches. My goal is to help them become the version of themselves that can not only scale up their business, but also live a super fulfilling life that they love.
The Power Move: Reclaiming the Word “My”
So here’s the power move. When you say the word my, be very conscious of what comes after it. This is the key. When you talk about your business, don’t say, “my business is struggling.” Instead, say, “my choice with my business is to create this particular path of growth.”
Similarly, when you talk about your personal challenges, avoid saying, “my struggle has been to deal with this, this, and this.” Instead, reframe it. Say, “my path forward is to create this and this and this.”
This simple shift moves your energy into the trajectory of what you’re actually choosing to create. And it disconnects your identity from the old story, and stories are extremely powerful.
How This One Word Will Catapult Your Business Growth
We all have an identity formed from past programming, situations, or the struggles we’ve been in. When you begin to step back from that and consciously step into the identity of what you’re choosing, that’s when true clarity arrives. That’s when you can clearly see the next steps, guided from a place of higher consciousness.
The simple shift here is to change how you use the word “my.” This doesn’t mean you avoid anything negative that’s happening in your life. It’s about how you frame it. When you’re talking about those negative things, just use the word “the” instead of “my.” For example, say “the challenge that I have faced in the past,” or “the struggle that I was dealing with in my business.” Notice how it’s also shifted into the past tense.
This subtle change begins to reprogram your nervous system and your mind. You start to believe and feel like the version of you that has ownership of the life you love. It effectively shifts that story of struggles into the past where it belongs.
Your Identity is Not Your Problem
When you say “my struggle,” “my challenge,” or “my problem,” you are making that problem your identity. This is very simple identity work to begin moving your identity out of the old story and into the new one. So, what is the new story that you’re choosing?
Anchor Your New Choice
I really want this to stick for you. To anchor this shift into your mindset, your body, and your nervous system, take a moment to write down in the comments below, “My choice is…” and follow it up with what you are choosing to create. This can be something in your personal life or your business.
Ready to Embody Your Soul’s Purpose?
If you’d like support in shifting into alignment with your higher consciousness, now is the time. You can embody the version of you that existed before that old story got started and bring out your soul’s gift and your purpose into the world. Imagine a purpose-driven business that deeply impacts your clients, scaling up to make the change you know you’re here to make, and changing their lives while making a great income.
If that sounds like where you’re at and the direction you would like to claim after your “My Choice,” then I have resources to support you on that journey. For those looking to build their business as a lightworker or healer, you may want to check the schedule for our next Starseed Stagnation to Activation training event. And if you want to work with me personally, there’s an opportunity to submit an application to do that as well.
No matter what, start that shift off now. My choice is _______. Fill in the blanks, and I’ll see you on the flip side.










